Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.
Original content source: https://www.entrepreneur.com/growing-a-business/what-ceos-need-to-know-about-the-true-power-of-earned-media/471993 via https://www.entrepreneur.com/topic/marketing
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