The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
Original content source: https://www.entrepreneur.com/growing-a-business/how-to-make-your-pr-campaigns-customer-focused/468757 via https://www.entrepreneur.com/topic/marketing
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